#APOLLO CLOUD AMAZON SOFTWARE#

Wang also positions Microsoft as 'a strong number two to AWS', thanks to its combination of Azure, Office 365 and Teams.

#APOLLO CLOUD AMAZON SOFTWARE#

Microsoft on the other hand tends to be a popular choice with C-level executives that have long-standing relationships with the vendor and know that they can consume a great deal of their enterprise computing needs all in one place, from productivity and enterprise software all the way down to flexible cloud computing resources for their developers, with one hand to shake. Ray Wang, founder and principal analyst at Constellation Research identifies similar strengths with the AWS proposition, but does highlight that 'one challenge is pricing on AWS, where many companies don’t fully understand the metrics and the impact on architectural decisions and the costs to support certain services.'

AWS has also done a good job at translating its scale into economic benefits for customers, although there are times where cloud can be cost prohibitive,' as McQuire at CSS Insight puts it.

“Without doubt the market leader, AWS often wins on developer functionality, due to the breadth of its services as a result of its first move advantage.

Starting with AWS, the key strength for the market leader continues to be the breadth and depth of its, with more than 175 across compute, storage, database, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications, at last count. However, there are a number of key differentiating factors that separate the approaches of the three firms, which can help end users consider which is right for them. It is often the case that organisations will use multiple providers within different parts of their operations, or for different use cases, which is called a multi-cloud approach. Selecting one cloud vendor over the others will come down to the wants and needs of each individual customer and the workloads they are running. What is it, then, that differentiates each of the American 'big three' cloud providers? And how can you start to decide which IaaS platform is best suited to your organisation? Key strengths 'There has been a massive arms race in cloud computing over the past 12 months, but we are now starting to see some real differences between the cloud providers in terms of the deals they are winning in the market,' says Nick McQuire, vice president of enterprise research at CSS Insight. Then there is the internet giant Google, which has been busy with its public cloud services and IaaS business under the Google Cloud Platform (GCP). Now, Synergy Research Group's figures for Q3 2019 have AWS as the clear market leader globally for public IaaS and PaaS market share at 33 percent, followed by Microsoft at 16 percent, Google at 8 percent and Alibaba at 5 percent.ĭespite AWS’s dominance, Microsoft has gained ground under the leadership of 'cloud first' CEO Satya Nadella, building a huge global cloud network of its own. It is a market that has been dominated by AWS since day one, when it entered the sector in 2006. This has fuelled a crowded IaaS market, pegged to be worth a total of $64.3 billion in 2021, up from $50.4 billion in 2020, according to research firm Gartner's latest figures.

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